Info
Professor of Marketing
Srdan Zdravkovic
Srdan Zdravkovic is a Professor of Marketing at Bryant University.
His research interests include cross cultural consumer behavior, country of origin, and sponsorship. His research has been published in journals including Journal of the Academy of Marketing Science, Journal of International Marketing, International Journal of Research in Marketing, International 天美传媒Review, International Marketing Review, and Journal of 天美传媒Research. He received his Ph.D. in International 天美传媒and Marketing from Saint Louis University.
Degrees Awarded
Ph D, Saint Louis University
MBA, University of Southern Indiana
BS, University of Evansville
Selected Publications
Zdravkovic, S.,Magnusson , P.,Miocevic , D.,Westjohn , S., Vicarious Animosity: Taking Sides on Provocative Issues, Journal of 天美传媒Research, 2021.
Miocevic, D.,Brecic, R.,Zdravkovic, S., Exploring the chain of effects between local identity and expatriate consumers鈥 preference for local food brands, Journal of Product and Brand Management, 2021.
Yoon, H.,Yoon , S.,Zdravkovic, S.,Miocevic , D.,Kursan , I.,Yung, C., Comedic Violence in Advertising: Cultural Third-Person Effects among U.S., Korean, and Croatian Consumers, International Journal of Advertising , 2020.
Miocevic , D.,Zdravkovic, S., Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country, Journal of Global Marketing , 2020.
Zdravkovic , S.,Miocevic , D.,Yoon, H.,Yoon, S.,Choi, Y., What鈥檚 Funny to Me Is Not Funny to Them: A Three Country Study Delineating the Impact of Provocative Humor in Advertising, Academy of International 天美传媒- 2019 , 2019.
Miocevic , D.,Zdravkovic , S.,Brecic , R., When cosmopolitans go for local brands: Using adaptation cues as identity inferences, European Marketing Academy 2019 , 2019.
Miocevic , D.,Zdravkovic , S.,Brecic , R., When cosmopolitans go for local brands: Using adaptation cues as identity inferences, Challenges of Europe: Growth, Competitiveness, Innovation and Well-being , 2019.
Zdravkovic, S., Price Gouging , Sage: Encyclopedia of Economics and Society, 2015.
Zdravkovic, S., Product Placement , Sage: Encyclopedia of Economics and Society, 2015.
Magnusson, P.,Westjohn, S.,Zdravkovic, S., An Examination of the Interplay between Corporate Social Responsibility, the Brand鈥檚 Home Country, and Consumer Global Identification, International Marketing Review, 2015.
Magnusson, P.,Vijaykumar, K.,Westjohn, S.,Zdravkovic, S., The spillover effects of prototype brand transgressions on country image and related brands, Journal of International Marketing, 2014.
McKay-Nesbitt, J.,Zdravkovic, S., Student attitudes toward client sponsors and learning: An analysis of the effects of incorporating a client sponsored project in an introductory marketing course, Journal of Higher Education Theory and Practice, 2013.
Baack, D.,Zdravkovic, S., Courageous entry into complexity: SME decision makers' engagement in high-risk countries through understanding the Uppsala model, Academy of International 天美传媒Southeast 2024 Conference , 2024.
Alhorr, H.,Khan, O.,McShane, B.,Saslawski, J.,Zdravkovic, S., Practical Approaches, Successful Student Outcomes - The Value of Comprehensive Global Experiential Learning in International 天美传媒Education, Academy of International 天美传媒2023 Conference Proceedings, 2023.
Bleicher, J.,Lynden, K.,Velinov, E.,Wankel, C.,Wymbs, C.,Zdravkovic, S., Experiential Learning Games, Activities, Games for International 天美传媒Courses, Academy of International 天美传媒2023 Conference Proceedings, 2023.
Kim, K.,Ryoo, Y.,Zdravkovic, S.,Yoon, S., Pricing transparency in retail on digital platforms, 2023 Global Marketing Conference , 2023.
Kim, K.,Yoon, S.,Zdravkovic, S., When does consumer care about dollars and cents? The impact of nation鈥檚 equity, price, and product transparency', Academy of International 天美传媒NE 2022 Conference Proceedings, 2022.
Zdravkovic, S.,Hill , M., Country of origin, familiarity with the species, and consumer involvement as drivers of seafood consumption, Academy of International 天美传媒2021 Conference Proceedings, 2021.
Kim, K.,Ryoo, Y.,Zdravkovic, S.,Yoon, S., Price Transparency in International Retailing on Digital Platforms, International Marketing Review.
Magnusson , P.,Zdravkovic, S.,Westjohn , S., A longitudinal analysis of country image and brand origin effects, International Marketing Review, 2022.
Miocevic , D.,Zdravkovic, S., Expatriate Consumers鈥 Adaptations and Food Brand Choices: A Compensatory Control Perspective, Journal of International Marketing, 2021.
Zdravkovic, S.,Ramirez, A.,Alexander,, E.,Phalin, A.,Racela , O., Preparing Students for Global Business: Enhancing the Use of Simulations in IB Teaching and Learning, Academy of International Business, 2018.
Zdravkovic, S.,Lynden, K.,Arora, A.,Arora, A.,Baker, D.,Feng, T.,Gunkel, M.,Hiller, G.,Messner, G.,Mironko, A.,Pesakovic, G.,Taras, V.,Phalin, A.,Reina, M.,Reina, E., Teaching International 天美传媒through Experience, Academy of International 天美传媒- Southeast 2017 Conference Proceedings, 2017.
Zdravkovic, S.,Lynden, K.,Baker, D.,Charles, R.,Lewa, P.,Muth, T.,Panina, D.,Po贸r, J.,Rottig, D.,Robledo-Ardila, C.,Taras, V.,Tolmie, C.,Tolmie, A., Incorporating the X-Culture Project in International 天美传媒Curriculum: Challenges and Best Practices, Academy of International 天美传媒- Southeast 2017 Conference Proceedings, 2017.
Miocevic , D.,Zdravkovic, S., Exploring the contingencies of consumer acculturation process: the expatriate perspective, CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH, 2017.
Zdravkovic, S.,Miocevic , D., Exploring the contingencies of consumer acculturation process: the expatriate perspective, American Marketing Association Global Marketing Special Interest Group , 2017.
Magnusson, P.,Westjohn , S.,Zdravkovic, S.,Miocevic , D., Vicarious Animosity: Taking Sides on Provocative Issues, Academy of International 天美传媒Southeast, 2016.
Zdravkovic, S.,Miocevic , D., The Other Side of the Coin: Examining Influence of Cosmopolitanism and Acculturation on Expat Consumer's Propensity to Buy Local Brands, Academy of International Business, 2016.
Zdravkovic, S.,Murray, K., Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors.com, Journal of Education for Business, 2016.
Zdravkovic, S., Barter, Wiley , 2014.
Zdravkovic, S., Cross-Subsidization, Wiley , 2014.
Westjohn , S.,Magnusson, P.,Zdravkovic, S., An examination of the interplay between corporate social responsibility, the brand鈥檚 home country, and consumer global identification, Academy of International 天美传媒2014 Proceedings, 2014.
Annavarjula, M.,Folami, L.,Ramirez, A.,Zdravkovic, S., Use of integrative curriculum to enhance international business education, International Journal of Education Research, 2014.
Zdravkovic, S.,Annavarjula, M.,Ramirez, A.,Folami, L., Use of Integrative Curriculum to Enhance International 天美传媒Education, Proceedings of The International Academy of 天美传媒and Public Administration 2013 Conference in Las Vegas, Nevada, 2013.
Annavarjula, M.,Ramirez, A.,Zdravkovic, S., Integrating international business curriculum delivery, Academy of International Business, 2013.
Magnusson, .,Westjohn, S.,Semenov, A.,Randrianasolo, A.,Zdravkovic, S., The role of cultural intelligence in marketing adaptation and export performance, Journal of International Marketing, 2013.
Zdravkovic, S., Does country-of-origin matter to Generation Y?, Young Consumers: Insight and Ideas for Responsible Marketers, 2013.
Zdravkovic, S., Responsible sourcing and country of origin of the source: Influence on brand and country image, Academy of International Business, 2013.
Till, B.,Zdravkovic, S., Enhancing brand image via sponsorship: Strength of association effects, International Journal of Advertising, 2012.
Magnusson, .,Westjohn, S.,Krishnan, V.,Zdravkovic, S., The spillover effects of brand transgressions on country image and related brands, American Marketing Association, 2012.
Magnusson, .,Westjohn, S.,Zdravkovic, S., Bundling cultural intelligence and marketing adaptations to improve export performance, Academy of International Business, 2012.
Taras, V.,Bryla, P.,Gupta, S.,Jimenez, A.,Minor, M.,Muth, T.,Rottig, D.,Sarala, R.,Zakaria, N.,Zdravkovic, S., Changing the face of international business education: The X-culture project, Academy of International 天美传媒Insights, 2012.
Magnusson, . P.,Westjohn , . S.,Zdravkovic, S., What? I thought Samsung was Japanese鈥: Accurate or not, perceived country of origin matters, International Marketing Review, 2011.
Magnusson, p.,Westjohn, S.,Zdravkovic, S., Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier, International Marketing Review, 2011.
Zdravkovic, S., Guerilla marketing, Encyclopedia of Sports Management and Marketing, 2011.
Magnusson, P.,Haas, S.,Zdravkovic, S., Dimensions of fit between a brand and a social cause and their influence on attitudes, International Journal of Research in Marketing, 2010.
Till, B.,Morrison, B.,Zdravkovic, S., M-B Indicator and Advertising Careers, Journal for Advancement of Marketing Education, 2010.
Westjohn, S.,Arnold, M.,Magnusson, P.,Zhou, J.,Zdravkovic, S., Technology readiness and usage: A Global-Identity perspective, Journal of the Academy of Marketing Science, 2009.
Zdravkovic, S., Jordan, Encyclopedia of 天美传媒in Today's World, 2009.
Zdravkovic, S., Kuwait, Encyclopedia of 天美传媒in Today's World, 2009.
Zdravkovic, S., Libya, Encyclopedia of 天美传媒in Today's World, 2009.
Zdravkovic, S., Slovenia, Encyclopedia of 天美传媒in Today's World, 2009.
Magnusson, P.,Baack, D.,Staub, K.,Amine, L.,Zdravkovic, S., Meta-analysis of cultural differences: Another slice at the apple, International 天美传媒Review, 2008.
Magnusson, P.,Wilson, R.,Zhou, J.,Westjohn, S.,Zdravkovic, S., Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks, International Marketing Review, 2008.
Amine , L.,Zdravkovic, S., Doing business in Croatia: A country 鈥渃reated from God鈥檚 tears, Thunderbird International 天美传媒Review, 2007.
Zdravkovic, S., Antecedents of global attitude: A perspective from Sweden, Journal of Global Marketing, 2007.
Awards and Honors
Summer 2024 Research Grant , 2024
2023 Global Marketing Conference 鈥淏est Conference Track Paper Award鈥, 2023
Summer 2023 Research Grant , 2023
Summer 2022 Research Grant , 2022
2021 Academy of International 天美传媒Insights Outstanding Article Award, 2021
Summer 2021 Research Grant , 2021
飪 2021 College Of 天美传媒International 天美传媒Research Award , 2021
Summer Research Grant , 2020
Summer Research Grant , 2019
Summer Research Grant , 2018
Summer Research Grant , 2017
Award for Meritorious Teaching , 2016
Summer Research Grant , 2016
鈥淐ertificate of Excellence鈥 in recognition of Favorite International 天美传媒Professor, 2016
Contributing to Success Innovation Award - Nominee , 2015
Mu Kappa Tau 2015 Commitment to Marketing Award , 2015
Faculty Innovation Grant Recipient , 2015
Mu Kappa Tau Honor Society Inductee, 2015
Omicron Delta Kappa Inductee , 2015
Award for Meritorious Scholarship, 2014
Best X-Culture Instructor , 2014
Haynes Prize for the Most Promising Scholar nominee , 2013
Award for Meritorious Scholarship and Teaching at Bryant University, 2012
Excellence in Teaching award 聳 Bryant University, 2011
Supervised team of IB students who ranked Number 1 in the world in 天美传媒Strategy Game simulation, 2011
Award for Meritorious Scholarship, 2010
Highly commended award, 2009
Conference distinguished paper award, 2008
Certificate in University Teaching Skills, 2007
Conference second place award, 2007
Conference best paper award, 2005
Teaching Interests
International Marketing, Marketing Management, International Business.
Research Interests
Cross Cultural Consumer Behavior, Country of Origin, Sponsorship
Professional Memberships
American Marketing Association
Academy of International Business